One of the erroneous assumptions is that E-Mail is free. E-Mail is not by any means free.
There are many direct and indirect costs associated within this medium. As mentioned in previous articles, it costs money for an organization to handle an inbound customer E-Mail. However, beyond this there are other costs. Spam or junk e- mail costs money to read, process, store and delete. E-Mail containing viruses has many side effects including loss in productivity and potential destruction of valuable information. Large attachments require additional space. Chain letters, forwarding of jokes and participation in flaming debates via E-Mail add to these costs.
Recognize that every E-Mail interaction has a cost including your time, computer hardware and software costs and IT personnel time to maintain the systems. Be frugal with E-Mail; if you're not paying for it, someone is.
Labels: business communication, cost, E-mail, free