E-Mail is Not Equal
Not everyone has access to the same technology for viewing E-Mail. This means that some people can view HTML and text-based E-Mail, while others on old browsers and on many wireless devices can only see text E-Mail. Thus, be concise when writing E-Mail. This will become more and more important for wireless interactions because many have to pay by character received or sent. If you are participating in E-Mail marketing campaigns, ensure that your outbound message can be read by various browsers.