The Subject Line is your Message
E-Mail marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, read it, and take action. For E-Mail marketing, personalizing a subject line with your company’s name or the recipient’s name or other information can also lead to higher message open rates.
According to Jupiter Research, including the company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding.